Today
September 2024
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Halloween season
Boxes in use!
January 2025
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Valentine’s season
Boxes in use!
Rubicon celebrates five fantastic years of candy wrapper recycling and community education!
Introducing Trash or Treasure™
Thanks to the enthusiasm and commitment of our TOT community, we are excited to relaunch our seasonal recycling program with a new name and an expanded mission! Trash or Treasure™ will now help schools, community organizations, and small businesses across the country reduce waste all year long.
Is it trash or is it treasure? Our education program, created in collaboration with the National Wildlife Federation, encourages us all to rethink what we consider trash and recognize its inherent value as part of the circular economy. Our signature TOT mail-back candy wrapper recycling box brings that vision to life, inspiring communities around the country to recycle more all year round.
Join our mission to end waste
Americans spent a record $36.9 billion on candy in 2021—more than 600 million pounds of that candy is purchased just for Halloween. We all love celebrating with something sweet! However, the vast majority of candy wrappers end up in landfills due to an inability by most curbside recycling programs to recycle them. That’s where Rubicon and Trash or Treasure come in.
By participating in Trash or Treasure™, you don’t have to trash those candy wrappers and doom them to an eternity in a landfill—or, even worse, in our oceans. Using one of our custom candy wrapper recycling boxes, you can help keep our planet clean and contribute to the circular economy.
Starting this fall, our bigger and better Trash or Treasure™ program will run throughout the year with special campaigns around Halloween, Valentine’s Day, and other seasonal festivities in 2024. Join us in turning these “sweet” holidays into more sustainable celebrations!
Order your box today
Independent businesses
Complimentary box delivered to your business address
Free box
Schools
Complimentary box delivered to your school location
Free box
Community organizations
Complimentary box delivered to your organization
Free box
Personal use
Join the effort—and the fun—as a citizen of the planet
Pay per box
See how it works
“Students loved sharing the information with their peers, seeing others participate in their project, and being able to help the earth.”
Teacher
“The box was a talking point for us at various candy giving functions in our community. The box was a fun and unique way to bring recycling education to a moment in time.”
Community Organization
“It is so easy to participate. Low cost and low barrier to entry is critical to drive participation in conservation related activities.”
Small Business Owner
“Many of my students really enjoy Halloween, but they do not realize the ecological impact of all those candy wrappers. It was a great visual to start the conversation.”
Teacher
#TrashOrTreasure
Post your box photos using our official hashtag to spread the word and show off your contribution to a waste-free world!
Partnership with National Wildlife Federation
Known for their award-winning Ranger Rick magazines, the National Wildlife Federation has been inspiring young people to love and protect our nation’s diverse wildlife and ecosystems for generations.
America’s largest and most trusted conservation organization works to unite Americans in giving wildlife a voice and advocating for the conservation values that are woven into the fabric of our nation’s collective heritage. We are honored to call the National Wildlife Federation the official education partner of Trash or Treasure™.
Our partners
We are incredibly grateful to those companies and organizations that are helping us bring Trash or Treasure™ to more communities around the country.
Official Education Partner
Official Shipping Partner
About Rubicon
Rubicon (NYSE:RBT) is a leading provider of software-based waste, recycling, and fleet operations products for businesses and governments worldwide.
Learn about Rubicon